The purchase of components: Functional areas of influence

Author:

Naumann Earl,Lincoln Douglas J.,McWilliams Robert D.

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. The Social Psychology of Industrial Buying and Selling;Bonoma;Industrial Marketing Management,1978

2. The Industrial Buying Decision;Brand,1972

3. How British Industry Buys;Buckner,1967

4. An Analysis of Relative Power Among Participants in the Purchase of Industrial Components;Cooley,1976

5. Analyzing the Relative Power of Participants in Industrial Buying Decisions;Cooley,1977

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