The social psychology of industrial buying and selling-Reference-Cited by-同舟云学术

The social psychology of industrial buying and selling

Published:1978-08 Issue:4 Volume:7 Page:213-224
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bonoma Thomas V.,Johnston Wesley J.

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. Materials Management;Ammer,1968

2. The Billion-Dollar Farm Co-Ops Nobody Knows;Bus. Week,1977

3. Bonoma, Thomas, V., and Zaltman, Gerald, Toward a Social Analysis of Consumer Behavior, in Consumer Behavior, Gerald Zaltman and Melanie Wallendorf, eds., Wiley Interscience, New York, in press.

4. Conflict, Cooperation and Trust in Three Power Systems;Bonoma;Behav. Sci.,1976

5. The Dyadic Paradigm with Specific Application to Industrial Marketing;Bonoma,1976

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