Using purchase influence niching for better focus in industrial marketing plans-Reference-Cited by-同舟云学术

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Using purchase influence niching for better focus in industrial marketing plans

Published:1994-12 Issue:5 Volume:23 Page:419-438
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Weber John A.

Publisher

Elsevier BV

Subject

Marketing

Reference64 articles.

1. Marketing Research;Aaker,1990

2. Strategic Market Management;Aaker,1992

3. Market Segmentation Practices of Industrial Marketers;Abratt;Industrial Marketing Management,1993

4. Defining the Business: The Starting Point of Strategic Planning;Abell,1980

5. An Experimental Study of Relationship between Attitudes, Brand Preference, and Choice;Bass;Behavioral Science,1972

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Chapter 3 The Organizational Buying Center as a Framework for Emergent Topics in Business-to-Business Marketing;Business-to-Business Marketing Management: Strategies, Cases, and Solutions;2012-04-16

2. Managing the marketing budget in a cost-constrained environment;Industrial Marketing Management;2002-11

3. Illusions of marketing planners;Psychology and Marketing;2001

4. Including Marketing Synergy in Acquisition Analysis:;Industrial Marketing Management;2000-03

5. Planning Market Share Growth in Mature Business Markets;Industrial Marketing Management;1998-09

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