Including Marketing Synergy in Acquisition Analysis:-Reference-Cited by-同舟云学术

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Including Marketing Synergy in Acquisition Analysis:

Published:2000-03 Issue:2 Volume:29 Page:157-177
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Weber John A,Dholakia Utpal M

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

1. The Lesson from Chrysler, Citicorp and Mobil;Sherer;Wall Street Journal,1999

2. Sirower, Mark L.: The Synergy Trap, New York: Free Press, 1997.

3. Weber, John A.: Motives for Merger and Acquisition Trends. working paper University of Notre Dame College of Business, Notre Dame, IN.

4. The Year of the Mega-Merger;Colvin;Fortune,1999

5. The Case Against Mergers;Zweig;Business Week,1995

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