Planning Market Share Growth in Mature Business Markets-Reference-Cited by-同舟云学术

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Planning Market Share Growth in Mature Business Markets

Published:1998-09 Issue:5 Volume:27 Page:401-428
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Weber John A.,Dholakia Utpal

Publisher

Elsevier BV

Subject

Marketing

Reference122 articles.

1. 3M Annual Report (1995).

2. Aaker, David A., and Day, George S.: Marketing Research, 4th ed. John Wiley & Sons, New York, 1990.

3. Defining the Business;Abell,1980

4. Market Segmentation Practices of Industrial Marketers;Abratt;Industrial Marketing Management,1993

5. Thinking One Step Ahead;Amit;Strategic Management Journal,1988

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