1. , , & Preference measurements in marketing research. In American Marketing Association, Fall Conference, Proceedings, 1969, 88–95.
2. An Attitude Model for the Study of Brand Preference
3. A theory of cognitive dissonance. Evanston, Ill.: Row Peterson, 1957.
4. Attitude and the prediction of behavior. In (Ed.), Readings in attitude theory. New York: Wiley, 1967, 477–492.
5. & Multidimensional scaling and related techniques in marketing analysis. Boston: Allyn & Bacon, 1970.