How to evaluate and up-grade technical service

Author:

Ferguson Jeffery M.,Higgins Lexis F.,Phillips Gary R.

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. Quality Counts in Services Too;Berry;Business Horizons,1985

2. Moving Technical Support into the Loop;Cauthern;Sales and Marketing Management,1990

3. The Coming Service Crisis;Davidow;Field Service Manager,1986

4. Service Management and Marketing;Gronroos,1990

5. An Experimental Comparison of Dispatching Rules for Field Technical Support;Hill;Decision Sciences,1992

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2. Industrial Marketing Applications of Quantum Measurement Techniques;Industrial Marketing Management;2001-01

3. International After-Sales Services;Journal of Global Marketing;1999-10-18

4. Communications and Expectations in After-Sales Service Provision;Industrial Marketing Management;1999-07

5. Le marketing interne : Un état de l'art;Recherche et Applications en Marketing (French Edition);1998-09

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