Quality counts in services, too-Reference-Cited by-同舟云学术

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Quality counts in services, too

Published:1985-05 Issue:3 Volume:28 Page:44-52
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Berry Leonard L,Zeithaml Valarie A,Parasuraman A

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference17 articles.

1. America's Search for Quality,1983

2. Classifying Services To Gain Strategic Marketing Insights;Lovelock;Journal of Marketing,1983

3. Quality Is Free;Crosby,1979

4. Strategic Management and Marketing in the Service Sector;Gronroos,1983

5. Customer Oriented Service System;Lehtinen;Service Management Institute Working Paper,1983

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