Industrial Marketing Applications of Quantum Measurement Techniques-Reference-Cited by-同舟云学术

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Industrial Marketing Applications of Quantum Measurement Techniques

Published:2001-01 Issue:1 Volume:30 Page:13-22
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Alvarez Pedro,Galera Clementina

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. Industrial Marketing. Cases and Concepts;Corey,1991

2. Industrial Marketing. Analysis Planning and Control;Reeder,1991

3. How to Evaluate and Up-Grade Technical Service;Ferguson;Industrial Marketing Management,1993

4. After the Sale Is Over;Levitt;Harvard Business Review,1983

5. Business Marketing Management;Eckles,1990

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1. Effectiveness of Marketing Activities in Engineering in Czech Republic;Verslas: Teorija ir Praktika;2015-06-30

2. Brand equity heterogeneity among strategic groups in service franchising;The Service Industries Journal;2014-05-19

3. Do country‐of‐manufacture and country‐of‐design matter to industrial brand equity?;Journal of Business & Industrial Marketing;2011-12-16

4. Country-of-origin effects and antecedents of industrial brand equity;Journal of Business Research;2011-11

5. Perceived environmental uncertainty in the agrifood supply chain;British Food Journal;2010-07-06

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