Review of the theoretical underpinnings of loyalty programs-Reference-Cited by-同舟云学术

Review of the theoretical underpinnings of loyalty programs

Published:2011-07 Issue:3 Volume:21 Page:256-276
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Henderson Conor M.,Beck Joshua T.,Palmatier Robert W.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference140 articles.

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