Managing southeast asian brands in the global economy-Reference-Cited by-同舟云学术

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Managing southeast asian brands in the global economy

Published:2001-05 Issue:3 Volume:44 Page:52-58
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Ewing Michael,Napoli Julie,Pitt Leyland

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference15 articles.

1. Measuring Brand Equity Across Products and Markets;Aaker;California Management Review,1996

2. Brand Management Prognostications;Berthon;Sloan Management Review,1999

3. Crisis for Western Brands?;Blair;Southeast Asian Brand News,2000

4. Branding Asia;Chowdhury;Fortune,11999

5. Brand Management During Recession;Dutt;Southeast Asian Business,1998

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers;Industrial Marketing Management;2015-11

2. Branding vs contract manufacturing: capability, strategy, and performance;Journal of Business & Industrial Marketing;2013-04-08

3. Brand Strategy;Wiley International Encyclopedia of Marketing;2010-12-15

4. Corporate reputation in the People’s Republic of China: A B2B perspective;Industrial Marketing Management;2010-07

5. Country of origin, branding strategy and internationalisation: the case of Chinese piano companies;Journal of Chinese Economic and Business Studies;2008-08

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