Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Author:
Funder
National Natural Science Foundation of China
Central University Scientific Research Project
Publisher
Elsevier BV
Subject
Marketing
Reference133 articles.
1. Managing brand equity;Aaker,1991
2. Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process;Aarikka-Stenroos;Industrial Marketing Management,2012
3. The decomposition of effects in path analysis;Alwin;American Sociological Review,1975
4. Strategic assets and organizational rent;Amit;Strategic Management Journal,1993
5. E-satisfaction and e-loyalty: A contingency framework;Anderson;Psychology and Marketing,2003
Cited by 102 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Cross-functional integration and new product development performance: Assessing mediating role of customer-supplier involvement and moderating role of structural empowerment;Technological Forecasting and Social Change;2024-11
2. Sustainability of farmer organizations in Uganda: the role of organizational and institutional factors;Discover Sustainability;2024-09-11
3. The double-edged sword of customer participation on new product development performance: the contingent roles of relational and environmental factors;Industry and Innovation;2024-07-30
4. Advances in B2B Co-Branding: A Systematic Literature Review;Journal of Business-to-Business Marketing;2024-07-28
5. Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE);Current Issues in Tourism;2024-07-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3