Branding vs contract manufacturing: capability, strategy, and performance
Author:
Affiliation:
1. Institute of Nuclear Energy Research, Atomic Energy Council, Longtan Township, Taipei, Taiwan, ROC
2. Graduate Institute of Business Administration, College of Management, National Taiwan University, Taipei, Taiwan, ROC
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference117 articles.
1. The Value of Brand Equity
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