Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa-Reference-Cited by-同舟云学术

Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa

Published:2008-04 Issue:4 Volume:61 Page:346-354
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Acquaah Moses,Yasai-Ardekani Masoud

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

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