Use of consumer insight in the new product development process in the meat sector

Author:

Grunert Klaus G.,Verbeke Wim,Kügler Jens O.,Saeed Faiza,Scholderer Joachim

Publisher

Elsevier BV

Subject

Food Science

Reference31 articles.

1. Beef quality perception at the point of purchase: A study from Portugal;Banovic;Food Quality and Preference,2009

2. Overcoming the barriers to market-oriented product development;Biemans;Journal of Marketing Practice: Applied Marketing Science,1995

3. Cue utilisation and quality perception with regard to branded beef;Bredahl;Food Quality and Preference,2003

4. Product development: Past research, present findings, and future directions;Brown;Academy of Management Review,1995

5. Consumer perceptions of food processed by innovative and emerging technologies: a conjoint analytic study;Cardello;Innovative Food Science and Emerging Technologies,2007

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