Overcoming the barriers to market‐oriented product development
Author:
Publisher
Emerald
Reference40 articles.
1. The new product development process: past evidence and future practical application, Part 1.
2. The new product development process: part 2. Improving the process of new product development
3. Marketers' Attitudes toward the Marketing Concept
4. Beyond the marketing concept
5. The misuse of marketing: An American tragedy
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