Beyond the marketing concept-Reference-Cited by-同舟云学术

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Beyond the marketing concept

Published:1979-06 Issue:3 Volume:22 Page:76-83
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Bennett Roger C.,Cooper Robert G.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference4 articles.

1. Marketing Myopia;Levitt;Harvard Business Review,1960

2. Corporate Strategy;Ansoff,1965

3. Pyrrhic Victories in Fights for Market Share;Fruhan;Harvard Business Review,1972

4. Marketing Planning for New Industrial Products;Ames;Harvard Business Review,1968

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