Churn prediction using comprehensible support vector machine: An analytical CRM application-Reference-Cited by-同舟云学术

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Churn prediction using comprehensible support vector machine: An analytical CRM application

Published:2014-06 Issue: Volume:19 Page:31-40
ISSN:1568-4946
Container-title:Applied Soft Computing
language:en
Short-container-title:Applied Soft Computing

Author:

Farquad M.A.H.,Ravi Vadlamani,Raju S. Bapi

Publisher

Elsevier BV

Subject

Software

Reference55 articles.

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2. Re-engineering the customer relationship: leveraging knowledge assets at IBM;Massey;Decision Support Systems,2001

3. Customer Relationship Management: Making Hard Decisions with Soft Numbers;Anton,1996

4. Marketing Management The Millennium Edition;Kotler,2000

5. Get It Together with Collaborative CRM, insideCRM, Tippit;Edwards,2007

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