Re-engineering the customer relationship: leveraging knowledge assets at IBM-Reference-Cited by-同舟云学术

Re-engineering the customer relationship: leveraging knowledge assets at IBM

Published:2001-12 Issue:2 Volume:32 Page:155-170
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Massey Anne P.,Montoya-Weiss Mitzi M.,Holcom Kent

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference35 articles.

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5. Buyer–seller relationships in business markets;Cannon;Journal of Marketing Research,1999

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