The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference66 articles.
1. Environmental determinants of decision-making uncertainty in marketing channels;Achrol;Journal of Marketing Research,1988
2. Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness;Ahearne;International Journal of Research in Marketing,2007
3. High touch through high tech: The impact of salesperson technology usage on sales performance via mediating mechanisms;Ahearne;Management Science,2008
4. The difference between perceptual and objective performance measures: An empirical analysis;Ailawadi,2004
5. The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and intern functional coordination;Auh;International Journal of Research in Marketing,2005
Cited by 150 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM;Heliyon;2024-08
2. E-Commerce Revolution;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-20
3. The contingent effects of innovative digital sales technologies on B2B firms’ financial performance;International Journal of Research in Marketing;2024-05
4. Implementing customer relationship management successfully: A configurational perspective;Technological Forecasting and Social Change;2024-02
5. La révolution dévorera-t-elle ses enfants ? L’impact de l’IA générative et interactive sur le marketing opérationnel et stratégique;Décisions Marketing;2024-01-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3