The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM-Reference-Cited by-同舟云学术

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The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM

Published:2024-08 Issue:16 Volume:10 Page:e36392
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Yoo Joon Woo,Park Junsung,Park Heejun

Publisher

Elsevier BV

Reference97 articles.

1. Brave new world? On AI and the management of customer relationships;Libai;J. Interact. Market.,2020

2. A proposal for the dartmouth summer research Project on artificial intelligence, august 31, 1955;McCarthy;AI Mag.,2006

3. Artificial intelligence and machine learning applications in smart production: progress, trends, and directions;Cioffi;Sustain. Times,2020

4. A systematic literature review on the impact of artificial intelligence on workplace outcomes: a multi-process perspective;Pereira;Hum. Resour. Manag. Rev.,2023

5. Generative AI;Feuerriegel;Bus. Inf. Syst. Eng.,2024

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