Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs-Reference-Cited by-同舟云学术

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Published:2022-04 Issue:3 Volume:59 Page:103621
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Itani Omar S.^ORCID,Kalra Ashish^ORCID,Riley Jen^ORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

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