The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction-Reference-Cited by-同舟云学术

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The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

Published:2024-08-12 Issue: Volume: Page:1-21
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Høgevold Nils¹^ORCID,Rodriguez Rocio¹²^ORCID,Otero-Neira Carmen³,Svensson Göran¹

Affiliation:

1. School of Communication, Leadership and Marketing, Kristiania University College, Oslo, Norway

2. Comercialización e Investigación de Mercados, University of Murcia, Murcia, Spain

3. Facultad de Ciencias Económicas y Empreariales, University of Vigo- ECOBAS Research Center, Vigo (Potevedra), Spain

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2386533

Reference89 articles.

1. From sales force automation to digital transformation: how social media, social CRM, and artificial intelligence technologies are influencing the sales process

2. Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

3. High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms

4. Key Drivers of Salesperson Performance: The Role of Sales Antecedents and Moderating Effect of Customer Directed Extra Role Behavior

5. Social media for knowledge-sharing: A systematic literature review

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