The impact of the product to service shift in industrial markets and the evolution of the sales organization-Reference-Cited by-同舟云学术

The impact of the product to service shift in industrial markets and the evolution of the sales organization

Published:2008-05 Issue:3 Volume:37 Page:260-269
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Sheth Jagdish N.,Sharma Arun

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

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