Nostalgia advertising and young Indian consumers: The power of old songs
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Business and International Management
Reference99 articles.
1. The effects of cultural orientation on persuasion;Aaker;Journal of Consumer Research,1997
2. The bird of gold: The rise of India's consumer market;Ablett,2007
3. Gender role portrayal in television advertisements: Evidence from Pakistan;Ali;Information Management and Business Review,2012
4. Effects of popular music in advertising on attention and memory;Allan;Journal of Advertising Research,2006
5. A content analysis of music placement in prime-time television advertising;Allan;Journal of Advertising Research,2008
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. How nostalgia in advertising increases brand love: a cross-country study;Journal of Product & Brand Management;2024-07-30
2. Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention;Journal of International Consumer Marketing;2023-02-10
3. Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance;Journal of Brand Management;2023-01-10
4. Nostalgia Marketing and Consumer Behavior;Nostalgia Marketing;2023
5. How songs from growing up and viewers' attachment styles affect video ads' effectiveness;Psychology & Marketing;2022-09-23
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3