Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention

Author:

Raja Md Washim1ORCID,Anand Sandip2ORCID,Allan David3

Affiliation:

1. XIM University, Bhubaneswar, Odisha, India

2. Department of Psychology, University of Allahabad, Allahabad, Uttar Pradesh, India

3. Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Reference83 articles.

1. The Value Relevance of Brand Attitude in High-Technology Markets

2. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

3. Effects of Popular Music in Advertising on Attention and Memory

4. Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitude, and Purchase Intention;Allan D.;Journal of Media Psychology,2007

5. Turn it up: That’s my song in that ad;Allan D.;International Journal of Music Business Research,2016

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Understanding how the presence of music in advertisements influences consumer behaviour;Acta Psychologica;2024-08

2. Understanding the Influencing Factors for Online Music Streaming Services Purchase Intention;2023 International Conference on Information Technology and Computing (ICITCOM);2023-12-01

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