Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention-Reference-Cited by-同舟云学术

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention

Published:2023-02-10 Issue:5 Volume:35 Page:486-501
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Raja Md Washim¹^ORCID,Anand Sandip²^ORCID,Allan David³

Affiliation:

1. XIM University, Bhubaneswar, Odisha, India

2. Department of Psychology, University of Allahabad, Allahabad, Uttar Pradesh, India

3. Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2023.2176398

Reference83 articles.

1. The Value Relevance of Brand Attitude in High-Technology Markets

2. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

3. Effects of Popular Music in Advertising on Attention and Memory

4. Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitude, and Purchase Intention;Allan D.;Journal of Media Psychology,2007

5. Turn it up: That’s my song in that ad;Allan D.;International Journal of Music Business Research,2016

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