How songs from growing up and viewers' attachment styles affect video ads' effectiveness-Reference-Cited by-同舟云学术

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Published:2022-09-23 Issue:1 Volume:40 Page:209-233
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Lourenço Carlos J. S.¹^ORCID,Isabella Giuliana²^ORCID,Verbeke Willem³^ORCID,Vo Khoi⁴,Dimoka Angelika⁵,Bagozzi Richard P.⁶^ORCID

Affiliation:

1. Economics Department, ISEG – Lisbon School of Economics and Management and SOCIUS/CSG Universidade de Lisboa Lisbon Portugal

2. Insper, Institute of Education and Research São Paulo, Brazil and International School of Economic and Administrative Sciences, Universidad de La Sabana Chía Colombia

3. Sales and Account Management at the Erasmus School of Economics (ESE) Rotterdam The Netherlands

4. DIRT Research Technologies San Francisco California USA

5. Department of Decision and Information Sciences, C.T. Bauer College of Business University of Houston Houston Texas USA

6. Behavioral Science in Management at Ross School of Business University of Michigan Ann Arbor Michigan USA

Funder

Fundação para a Ciência e a Tecnologia

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21725

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