User engagement with consumer technology video ads on YouTube: A study of content analysis and experiment-Reference-Cited by-同舟云学术

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User engagement with consumer technology video ads on YouTube: A study of content analysis and experiment

Published:2023-12 Issue: Volume:12 Page:100107
ISSN:2772-5030
Container-title:Telematics and Informatics Reports
language:en
Short-container-title:Telematics and Informatics Reports

Author:

Wang Ruoxu^ORCID,Yang Jin,Haught Matthew

Publisher

Elsevier BV

Reference40 articles.

1. Statista (2023). Retail revenue from consumer electronics/technology sales in the United States from 2012 to 2023. Retrieved from https://www.statista.com/statistics/641924/us-consumer-electronics-technology-retail-market-size/.

2. Statista (2023). Worldwide advertising revenues of YouTube as of 1st quarter 2023. Retrieved from https://www.statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/.

3. Buffer. (2023). 21 top social media sites to consider for your brand in 2023. Retrieved from https://buffer.com/library/social-media-sites/.

4. Demand Sage. (2023). YouTube statistics — insights and infographics (2023). Retrieved from https://www.demandsage.com/youtube-stats/.

5. The science of YouTube: What factors influence user engagement with online science videos?;Yang;PLoS One,2022

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1. The circular economy through the prism of machine learning and the YouTube video media platform;Journal of Environmental Management;2024-09

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