Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance-Reference-Cited by-同舟云学术

Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance

Published:2023-01-10 Issue:4 Volume:30 Page:367-380
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Almazyad Fadi,Shah Purvi^ORCID,Loiacono Eleanor T.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41262-022-00307-4.pdf

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3. Albinsson, P.A., and Y. Perera. 2012. Consumer activism through social media: Carrots versus sticks. In Online Consumer Behavior, ed. A.G. Close, 135–166. New York, NY: Routledge.

4. Albinsson, P.A., and Y. Perera. 2013. Consumer activism 2.0: Tools for social change. In The Routledge companion to digital consumption, ed. R.W. Belk and R. Llamas, 374–384. New York, NY: Routledge.

5. Algesheimer, R., U.M. Dholakia, and A. Herrmann. 2005. The social influence of brand community: Evidence from European car clubs. Journal of Marketing 69 (3): 19–34.

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