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Technical research note: The effect of double deals on consumer attitudes

  • Published:1993-12 Issue:4 Volume:69 Page:453-466
  • ISSN:0022-4359
  • Container-title:Journal of Retailing
  • language:en
  • Short-container-title:Journal of Retailing

Author:

Low George S.,Lichtenstein Donald R.

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Sales Promotion: Concepts, Methods, and Strategies;Blattberg,1990

2. Poqet Computer and Ingram Micro Launch Major Dealer Promotion;Business Wire,1991

3. Designing Research for Application;Calder;Journal of Consumer Research,1981

4. A Paradigm for Developing Better Measures of Marketing Constructs;Churchill;Journal of Marketing Research,1979

5. Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence;Davis;Journal of Marketing Research,1992

Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Winning Combination: Low Bonus Packs and High Price Discounts Lead to Positive Consumer Attitudes;Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022);2023

2. The Globality of Brands—A Question of Methods?;Advanced Studies in Behaviormetrics and Data Science;2020

3. Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts;Journal of Retailing;2018-03

4. Consumer evaluations of bonus packs offered with price discounts;Journal of Consumer Marketing;2018-01-08

5. Measuring brand image: a systematic review, practical guidance, and future research directions;Review of Managerial Science;2017-09-02
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