The Winning Combination: Low Bonus Packs and High Price Discounts Lead to Positive Consumer Attitudes
Author:
Fauzan Aji Salman,Chairy
Publisher
Atlantis Press SARL
Reference16 articles.
1. Ndubisi, N.O., Moi, C.T. (2006). Awareness and Usage of Promotional Tools by Malaysian Consumer: The Case of Low Involvement Products. Management Research News.
2. Association for Consumer Research;WD Diamond,1990
3. Meyers – Levy, J. & Tybout, A.M. (1997). Context effects at encoding and judgement in consumption setting: the role of cognitive resources. Journal of Consumer Research.
4. Purnhagen, K. P., & Van Herpen, E. (2017). Can bonus packs mislead onsumers? A demonstration of how behavioural consumer research can inform unfair commercial practices law on the example of the ECJ’s Mars judgement. Journal of Consumer Policy, 40, 217–234..
5. Low, G.S. & Lichtenstein, D.R. (1993). The effect of double deals on consumer attitudes. Journal of Retailing.