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Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

  • Published:2018-03 Issue:1 Volume:94 Page:5-20
  • ISSN:0022-4359
  • Container-title:Journal of Retailing
  • language:en
  • Short-container-title:Journal of Retailing

Author:

Foubert BramORCID,Breugelmans Els,Gedenk Karen,Rolef Charlotte

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

1. Consumer Evaluations of Brand Extensions;Aaker;Journal of Marketing,1990

2. Decomposition of the Sales Impact of Promotion-Induced Stockpiling;Ailawadi;Journal of Marketing Research,2007

3. Sales Promotions;Ailawadi,2014

4. Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants;Ailawadi;Marketing Science,2009

5. Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics;Ailawadi;Journal of Marketing Research,2006

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