Author:
Conant Jeffery S.,Smart Denise T.,Solano-Mendez Roberto
Reference48 articles.
1. Strategic Market Management;Aaker,1992
2. The Marketing Mix: A Canadian Perspective;Banting;Journal of the Academy of Marketing Science,1973
3. Retail Management: A Strategic Approach;Berman,1989
4. The Contributions of Marketing to Strategic Management;Biggadike;Academy of Management Review,1981
5. Development of a Taxonomy of Services to Gain Strategic Marketing Insights;Bowen;Journal of the Academy of Marketing Science,1990
Cited by
59 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献