The marketing mix: A Canadian perspective-Reference-Cited by-同舟云学术

The marketing mix: A Canadian perspective

Published:1973-03 Issue:1 Volume:1 Page:1-11
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Banting Peter M.,Ross Randolph E.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02729310.pdf

Reference6 articles.

1. Archibald, T. Ross and Shaw, David C. 1969. “Corporate Canada: a statistical survey.” The Business Quarterly (Winter, special supplement).

2. Science in Marketing;Neil H. Borden,1965

3. Culliton, James W. 1948. The management of marketing costs. Division of Research, Graduate School of Business Administration, Harvard University.

4. McCarthy, Jerome. 1971. Basic marketing: a managerial approach. Homewood, Ill.: Richard D. Irwin, Inc. Fourth edition, p. 44.

5. Oxenfeldt, Alfred R. 1967. “The formulation of a market strategy.” Eugene J. Kelley and William Lazer, Managerial Marketing: Perspectives and Viewpoints. Homewood, Ill.: Richard D. Irwin, Inc. p. 101.

Cited by 18 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Factors affecting buying decisions of Islamic banking products: the moderating role of religious belief;International Journal of Emerging Markets;2023-11-24

2. A bridge to relevance: on the history of the Academy of Marketing Science® (AMS);AMS Review;2021-12

3. How could anyone forget Harold W. Berkman?;Journal of the Academy of Marketing Science;2021-10-28

4. The interplay of marketing and design;Review of Managerial Science;2021-05-28

5. Design and marketing: Intersections and challenges;Creativity and Innovation Management;2020-12