How could anyone forget Harold W. Berkman?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-021-00819-6.pdf
Reference5 articles.
1. Banting, P. M., & Ross, R. E. (1973). The marketing mix: A Canadian perspective. Journal of the Academy of Marketing Science, 1, 1–11. https://doi.org/10.1007/BF02729310
2. Berkman, H. W. (1977). Corporate ethics: Who cares? Journal of the Academy of Marketing Science, 5, 154–167. https://doi.org/10.1007/BF02729499
3. Berkman, H. W., Chusmir, L. H., Gitlow, H. S., & Hertz, P. (1982). Airline safety: Perceived and actual. Journal of the Academy of Marketing Science, 10, 514–538. https://doi.org/10.1007/BF02729351
4. Berkman, H. W. (1992). Twenty years of the journal. Journal of the Academy of Marketing Science, 20(4), 299–300.
5. Berkman, H. W., & Gilson, C. C. (1976). Social class and consumer behavior: A review for the 70's. Journal of the Academy of Marketing Science, 4, 644–657. https://doi.org/10.1007/BF02729777
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