Social class and consumer behavior: A review for the 70's

Author:

Berkman Harold W.,Gilson Christopher C.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference45 articles.

1. Egon E. Bergel, Social Stratification (New York: McGraw-Hill Book Co., 1962).

2. Sidney J. Levy, “Social Class and Consumer Behavior,” in Buyer Behavior, ed. John A. Howard and Lynn E. Ostlund (New York: Alfred A. Knopf, 1973).

3. Pierre Martineau, “Social Classes and Spending Behavior,” Journal of Marketing, Volume 23 (October 1968).

4. Harold M. Hodges “Peninsula People: Social Stratification in a Metropolitan Complex”, in Permanence and Change in Social Class, ed. W. Clayton Lang (Cambridge, Mass.: Schenkman Publishing Co., 1968). See also Harold M. Hodges, Underdogs and Middle Americans, 2nd Edition (Morningside, New Jersey: General Learning Press, 1976).

5. Hodges, “Peninsula People,” p. 5.

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