Airline safety: Perceived and actual-Reference-Cited by-同舟云学术

Airline safety: Perceived and actual

Published:1982-09 Issue:4 Volume:10 Page:514-538
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Berkman Harold W.,Chusmir Leonard H.,Gitlow Howard S.,Hertz Paul

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02729351.pdf

Reference20 articles.

1. Bauer, Raymond A. “Risk Handling in Drug Adoption: The Role of Company Preference”, inRisk Taking and Information Handling, Donald F. Cox, ed. Boston: Graduate School of Business Administration, Harvard University 1967, pp. 487–506.

2. Bauer, Raymond A. and Lawrence H. Wortzel, “Doctor's Choice: The Physician and His Sources of Information About Drugs” inRisk Taking and Information Handling, Donald F. Cox, ed. Boston: Graduate School of Business Administration, Harvard University, 1967, pp. 487–506.

3. Berkman, Harold W. and Christopher Gilson.Consumer Behavior: Concepts and Strategies, 2nd Edition, Boston, Mass., Kent-Publishing Company, a Division of Wadsworth, Inc., 1981.

4. Bettman, James R. “Perceived Risk and Its Components: A Model and Empirical Test,”Journal of Marketing Research 10 (May 1973): 184–190.

5. Cox, Donald F., ed.Risk Taking and Information Handling. Boston: Graduate School of Business Administration, Harvard University, 1967.

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