Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future
Author:
Affiliation:
1. Marketing Department, University of Wisconsin-Madison, Madison, WI, USA
2. Marketing Department, Iowa State University, Ames, IA, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2024.2311110
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3. Barney, J. B., & Clark, D. N. (2007). Resource-based theory: Creating and sustaining competitive advantage. Oxford University Press.
4. Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance
5. When do marketing ideation crowdsourcing contests create shareholder value? The effect of contest design and marketing resource factors;Cao Z. X.;Journal of Marketing
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