Competence is power: How digital influencers impact buying decisions in B2B markets
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference118 articles.
1. Non-profits are seen as warm and for-profits as competent: Firm stereotypes matter;Aaker;Journal of Consumer Research,2010
2. Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”;Aaker;Journal of Consumer Psychology,2012
3. Networks for the commercialization of innovations: A review of how divergent network actors contribute;Aarikka-Stenroos;Industrial Marketing Management,2014
4. Preference for other persons’ traits is dependent on the kind of social relationship;Abele;Social Psychology,2013
5. The bigger one of the “big two”? Preferential processing of communal information;Abele;Journal of Experimental Social Psychology,2011
Cited by 25 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos;Journal of Business Research;2024-12
2. Choice architecture techniques: developing a comprehensive taxonomy to test applicability in business relationships;Management Decision;2024-07-19
3. A multi-criteria intelligence aid approach to selecting strategic key opinion leaders in digital business management;Journal of Innovation & Knowledge;2024-07
4. Strategic use of social media in new product development in B2B firms: The role of absorptive capacity;Industrial Marketing Management;2024-07
5. Corporate Influencing im Business-To-Business-Vertrieb;HMD Praxis der Wirtschaftsinformatik;2024-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3