Sales response modeling: Gains in efficiency from system estimation-Reference-Cited by-同舟云学术

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Sales response modeling: Gains in efficiency from system estimation

Published:1989-03 Issue:2 Volume:18 Page:107-125
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bolton Ruth N.

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

1. Multivariate Analysis of Sales Responses of Competing Brands to Advertising;Beckwith;Journal of Marketing Research,1972

2. An Analysis of Transformations;Box;Journal of the Royal Statistical Society,1962

3. Transformations of the Independent Variables;Box;Technometrics,1962

4. Generalized Functional Forms of Sales Response Models;Chapman,1982

5. Econometric Measurement of the Duration of Advertising Effect on Sales;Clarke;Journal of Marketing Research,1976

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1. The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination;Services Marketing Quarterly;2021-08-04

2. Ruth N. Bolton: Autobiographical reflections;Journal of Historical Research in Marketing;2017-08-21

3. Role of gratitude and obligation in long term customer relationships;Journal of Retailing and Consumer Services;2016-07

4. Mehrgleichungsmodelle: Schätzmethoden und Anwendungsperspektiven;Methodik der empirischen Forschung;2009

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