Multivariate Analysis of Sales Responses of Competing Brands to Advertising
Author:
Publisher
JSTOR
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by 74 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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