An Experimental Study of the Effects of Information from Advertisements and Consumer Rating Publications on Criteria Listed by Consumers as Being Pertinent to Brand Selection-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

An Experimental Study of the Effects of Information from Advertisements and Consumer Rating Publications on Criteria Listed by Consumers as Being Pertinent to Brand Selection

Published:2014-10-13 Issue: Volume: Page:243-247
ISSN:
Container-title:Marketing Horizons: A 1980's Perspective
language:
Short-container-title:

Author:

Baird Thomas R.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-10966-4_55

Reference14 articles.

1. Barach, J. A., "Advertising Effectiveness and Risk in the Consumer Decision Process," Journal of Marketing Research, 6 (August, 1969), 314–319.

2. Beckwith, N. E., "Multivariate Analysis of Sales Responses of Competing Brands to Advertising," Journal of Marketing Research, 9 (May, 1972), 168–176.

3. Buzzel, R. D. and M. J. Baker, "Sales Effectiveness of Automobile Advertising," Journal of Advertising Research, 12 (June, 1972), 3–8.

4. Cox, Donald F., "The Audience as Communicators," in Stephen A. Greyser (ed.), Toward Scientific Marketing, (Chicago: American Marketing Association), 58–72.

5. Cox, Donald R. (ed.), Risk Taking and Information Handling in Consumer Behavior (Boston: Harvard University Press), 604–641.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP