1. Auer, L.v. (2003): Ökonometrie: Eine Einführung,2.Aufl., Berlin et al. Baltagi, B.H. (2002): Econometrics,3. Aufl., Berlin et al.
2. Bass, F.M. (1969): A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes, Journal of Marketing Research, 6, 291 – 300.
3. Bass, F.M. und L.J. Parsons (1969): A Simultaneous Equation Regression Analysis of Sales and Advertising, Applied Economics, 1, 103 – 124.
4. Bass, F.M. und L.J. Parsons (1971): Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis, Operations Research, 3, 822 – 831.
5. Beckwith, N.E. (1972): Multivariate Analysis of Sales Response of Competing Brands to Advertising, Journal of Marketing Research, 9, 168 – 176.