Strategic studies in Markstrat-Reference-Cited by-同舟云学术

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Strategic studies in Markstrat

Published:1987-12 Issue:6 Volume:15 Page:469-480
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Gatignon Hubert

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. Assessing Marketing Risk;Cook;Journal of Business Research,1987

2. Management Learning in Markstrat: The ICL Experience;Dodgson;Journal of Business Research,1987

3. The Formation of Key Marketing Variable Expectations;Glazer,1986

4. The Mediating Role of Information in Marketing Mix Response Functions;Glazer,1986

5. Group Process and Decision Performance in a Simulated Marketing Environment;Glazer;Journal of Business Research,1987

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