Mapping competitive prediction capability: Construct conceptualization and performance payoffs-Reference-Cited by-同舟云学术

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Mapping competitive prediction capability: Construct conceptualization and performance payoffs

Published:2013-09 Issue:9 Volume:66 Page:1576-1586
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Lim Lewis K.S.

Publisher

Elsevier BV

Subject

Marketing

Reference54 articles.

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2. Thinking one step ahead: The use of conjectures in competitor analysis;Amit;Strategic Management Journal,1988

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4. Competitor orientation: Effects of objectives and information on managerial decisions and profitability;Armstrong;Journal of Marketing Research,1996

5. Social psychology: The heart and the mind;Aronson,1994

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