Management learning in Markstrat: The ICL experience-Reference-Cited by-同舟云学术

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Management learning in Markstrat: The ICL experience

Published:1987-12 Issue:6 Volume:15 Page:481-489
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dodgson Harvey

Publisher

Elsevier BV

Subject

Marketing

Reference4 articles.

1. Marketing Strategy and Differential Advantage;Cook;Journal of Marketing,1983

2. Kolb, David A., Rubin, Irwin M., and McIntyre, James M., Organizational Psychology: An Experiential Approach to Organizational Behavior, 4th ed. Prentice-Hall, Englewood Cliffs, N.J., pp. 31–41

3. MARKSTRAT: A Marketing Strategy Game;Larreche,1977

4. Corporate Renewal: Making it Happen;Lorenz;Financial Times,1986

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