1. Marketing behavior and executive action;Alderson,1957
2. The value of analogical reasoning for the design of creative sales promotion campaigns: A case-based reasoning approach;Althuizen,2008
3. Database models and managerial intuition: 50% model and 50% manager;Blattberg;Management Science,1990
4. Actual minds, possible worlds;Bruner,1986
5. Commercial use of UPC scanner data: Industry and academic perspectives;Bucklin;Marketing Science,1999