Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India-Reference-Cited by-同舟云学术

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Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India

Published:2021-05 Issue: Volume:65 Page:101534
ISSN:0160-791X
Container-title:Technology in Society
language:en
Short-container-title:Technology in Society

Author:

Nagaraj Samala,Singh Soumya,Yasa Venkat Reddy

Publisher

Elsevier BV

Subject

Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics

Reference30 articles.

1. US Adults Spend 5.5 Hours with Video Content Each Day;eMarketer,2015

2. Cisco Visual Networking Index: Forecast and Trends;Cisco,2019

3. House of Netflix: Streaming Media and Digital Lore;Burroughs,2018

4. Impact of over the top (ott) services on telecom service providers;Sujata;Indian Journal of Science and Technology,2015

5. A model of innovative resistance;Ram,1987

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1. Characteristics determining customer’s preferences for OTT video streaming: A multivariate analysis;Entertainment Computing;2025-01

2. Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms;Journal of Retailing and Consumer Services;2024-11

3. Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model;Journal of Retailing and Consumer Services;2024-11

4. User value creation determinants in the subscription video-on-demand business model: a literature overview;International Scientific Conference „Business and Management“;2024-09-05

5. Over-the-top (OTT) platforms: a review, synthesis and research directions;Marketing Intelligence & Planning;2024-08-29

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