When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership-Reference-Cited by-同舟云学术

When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

Published:2023-03 Issue:1 Volume:49 Page:102288
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Chen Yi-Ru Regina,Hung-Baesecke Chun-Ju Flora,Cheng Yang

Funder

North Carolina State University

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference107 articles.

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