The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
Author:
Affiliation:
1. School of Advertising & Public Relations, Hongik University, Sejong City, South Korea
2. Department of Integrated Strategic Communication, University of Kentucky, Lexington, KY USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/01292986.2024.2350941
Reference53 articles.
1. AnyMind Group. (2020). State of Influencer Marketing in Asia 2020. https://f.hubspotusercontent40.net/hubfs/6727898/Content%20marketing/AnyMind%20Groups%20Stat%20of%20influencer%20marketing%20in%20Asia%202020.pdf
2. Barnes & Noble College. (2019). Attention brand marketers: Leverage these insights into Generation Z’s social media habits. Barnes & Noble College.
3. Cause-related marketing persuasion research: an integrated framework and directions for further research
4. The effects of the standardized instagram disclosure for micro- and meso-influencers
5. Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
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